APM Music has been at the forefront of production music for over 30 years with everything from the smallest of indie films to the largest blockbuster studio releases; television sit-coms to commercials and sports broadcasting; video games to mobile handheld games; musical greeting cards to online user-generated content.
With over 50 diverse libraries, APM has the largest, deepest and broadest music collection in the industry–over 500,000 tracks produced by the industry’s most respected and admired libraries including KPM Music, Bruton, Sonoton, Cezame and Kosinus.
I worked to bring fresh life into APM’s brand by completely recreating their logo, website, marketing materials, music player UI (MyAPM), promotional clothing, email newsletters, artist bios, and over 20 microsites for APM’s sub-libraries such as Bruton and Liquid Cinema. This was a big undertaking, as I was the only designer working with the company (reporting directly to the Sales Director and CEO) and it was immensely rewarding to have a great deal of creative freedom for this high-visibility project.
I worked directly with the developers to ensure accurate reproduction of these designs via functional specifications, redlines, and constant quality checks and reviews.
